Zalela Jaafar

Director of Electrical & Electronics

Zalela is the Director of Electrical & Electronics, ICT and Machinery & Equipment Section. The Malaysia External Trade Development Corporation (MATRADE) is the national trade promotion agency of Malaysia where she serves since 1999. She is responsible for planning, coordination and implementation of export promotion programmes for sectors under purview. Have vast experience and skills in international trade promotion, well versed and knowledgeable about Malaysia’s export of products and services and its key export markets. She had served as Trade Commissioner in MATRADE Toronto, Assistant Trade Commissioner in MATRADE New York (2006-2011). Assumed the position of Director of Lifestyle & Life Sciences (2021); Deputy Director for eCommerce Ecosystem (2019) and Mid-Tier Ramp-Up (2017); Senior Manager for Organizational Planning & Transformation (2016) and Human Resource Management (2012). Prior to that she was assigned as Manager for Electrical & Electronics; Assistant Manager for North America & Caribbean and Corporate Affairs. She graduated with Master of Business Administration (MBA with distinction) majoring in Corporate Governance from Putra Business School, University Putra Malaysia (UPM) sponsored by the Public Service Department (JPA). Obtained a Bachelor of Corporate Administration (with Honours) and Diploma in Public Administration from MARA University of Technology (UiTM). She completed the Senior Managers Program at Mt Eliza Executive Education, Melbourne Business School, University of Melbourne, Australia in 2012. She is a graduate of The Chartered Governance Institute UK & Ireland in 2020.